PHILOSOPHICAL PROBLEM STATEMENT
A clear and concise explanation of what you do.
Your Paragraph text goes Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae. here
FOCUS ON PAIN AND DESIRE FOR SUCCESS
This is where a paragraph or two about the want, problem, and future success can be explored. I often find that a checklist of probing questions that all have the customer answer “yes” works well.
INTRODUCE THE GUIDE
This can be a few sentences about you or the company. Keep it through the lens of the customer and how you help them. Save the bulk of this story for the About Us page
TESTIMONIALS, LOGOS, CERTIFICATIONS, AND AWARDS
Nothing will top powerful testimonials, but include other proof if desired in addition.
HOW TO WORK WITH US
Small Call to Action Headline
Small Call to Action Headline
Small Call to Action Headline
THE COST OF NOT HIRING YOU aka COST OF INACTION
This is your last chance to make the message stick. People are motivated by heading towards future success or heading away from failure. Make a short case for how they can’t afford to not hire you.
YOUR IRRESISTIBLE OFFER
Some people just aren’t ready for the main CTA. Give them a valuable asset (lead magnet) in exchange for contact info.
